Are younger shoppers always more tech friendly?

Are younger shoppers always more tech friendly?

The younger the shopper, the more likely they will embrace retail technology, right? Not necessarily.

By Michael Applebaum

While recent data reveals big differences in attitudes toward a range of shopping-related technologies, there are some noteworthy exceptions.

Younger consumers lead the way in shopping with a mobile device. About 75% of Gen Z and millennials use smartphones to shop online—more than any other generation—according to an Epsilon survey of 3,000 US individuals.

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