The art of gaining seconds in the business of racing

The art of gaining seconds in the business of racing

Formula One is more than just a racing contest.

As we here the roaring engines pass in the track, it is important to remember that not only the car and the driver are competing, as data and Artificial Intelligence also have their say in the majestic Formula 1 sport.

Pierre d’Imbleval, CIO of Renault Sport Formula One Team.

The Grand Prix has become a worldwide event where people prepare anxiously every year to see who takes home the grand prize, however, to do so, artificial intelligence, data, weather conditions and free-flowing information must to do their part as the car is racing.

Formula 1 has evolved into a sport that has shifted more than ever thanks to digital information.

With the rising of tech innovations and demands for growth from global economies, companies have turned to the motor-racing sport that has significantly fueled state-of-the-ark business processes and efficiencies as technology changes promise not only to stop, but to demand greater attention and investment from big industries.

Speaking with Pierre d’Imbleval on his visit to Mexico City prior to the Grand Prix event, Chief Information Officer for Renault Sport Formula One team, he stated that solving doubt elements, implementing new technologies, partnering up with corporates such as Microsoft, and improving efficiency with simplified infrastructure in a motor car are just one of the many ways Formula 1 has been able to bring people together and offer game-changing technology innovations, for them and a vast amount of industries.

“Each one of the Renault cars has around 200 sensors. As soon as it is running on the track, those sensors send data through thousands of channels. We know this way how the engine is performing, if the breaks are in good form, the car vibrations, the acceleration force; the right calls could lead to victory. The wrong calls could spell failure, perhaps even disaster”, he says.

From car racing to real life

Imagine such innovations in construction, hard labor and human-risk conditions.

Seizing the digital opportunities and a correct planning of processes, planification, programming and data analisis can simplify processes and ease job flows.

By doing this, detailed and specific areas of opportunity open and reveal a new strategy that can be the difference between a first and second place.

“There is still no way data can win the game by itself”, d’Imbleval continues, “it is key to share the strategy with everyone and be sure that everyone understands the message. In the end, it is all about how many seconds we can gain from an improvement or innovation, every detail counts and progressive spending is very important in delivering what we want.”

“Technology has also moved the needle in design and development, and it is nice to have a partner (Microsoft) that can talk to the team and elaborate benefits as we implement new technologies and bring people together, that is why we have partnered up with Microsoft”, he concluded.

An investment for the future

Renault hopes technology innovations can pay off in the next years as they aim for podiums, however, it firmly believes 2019 and 2020 can be the years where the french-based motor company can fight for the vital seconds it needs to take home the championship.

So, next time you see a raging engine going up and down the track, know analytics, data, premium information and a giant crew of professionals are working to get that Formula 1 car where it needs to be.


About the Author:

Pablo Hernandez
Community Manager and Senior Reporter for CEO Magazine. Write to Pablo at
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