As the largest U.S. online shopping day in history looms in, limits of retailers’ websites will be tested.
Cyber Monday is the opportunity for U.S. shoppers who missed out on Black Friday deals.
But it’s also a test for major retailers and how they are managing their online platforms.
As the much-anticipated event is expected to draw over 75 million shoppers and $7.8 billion in sales or 17.6% growth over last year, according to research firm Planalytics, e-commerce sites of retailers will be strongly tested, and if customers face technical glitches due to heavy traffic, results can be deadly.
A NewVoiceMedia report revealed that U.S. companies providing poor service are letting $62 billion slip into the pockets of their competitors every year. That’s an increase of more than $20 billion since the first research conducted in 2013.
On holiday season, retailers can win or lose
According to Adobe Analytics, which tracks transactions at most of the top U.S. online retailers, during this past Black Friday, online sales peaked 23%, crossing $6 billion, surpassing the $3.7 billion mark reached on Thanksgiving.
The National Retail Federation forecasts U.S. holiday retail sales, including online, in November and December 2018, will increase between 4.3% and 4.8% in comparison with 2017, for a total of $717.45 billion to $720.89 billion total in spending.