Nike means faster

Nike means faster

When it comes to the sports shoe industry, Nike is “running” faster than its competition.

Cristiano Ronaldo delivered $500 million in value for Nike during 2016 through his massive social media network, according to Hookit, which measures the social and digital media value for brands.

If you were asked to think of the most endearing sports shoe brands in history, the names you are surely thinking about continue to be the world’s market leaders today.

Nike is king of footwear sports brands in the United States and the world, generating approximately 21.1 million dollars in 2017.

With data from the companies themselves, the American brand that dresses global sport figures such as Tiger Woods, Michael Jordan and Cristiano Ronaldo, exceded by more than six million the next competitor on the list, the German Adidas, which billed 14.900 million dollars.

Asics, of Japanese origin, founded in 1949 in Kobe, Japan, reached 3 million dollars, while Puma, also German, secured 2.4 million dollars. Under Armor, founded in 1996 by Kevin Plank, reached the million-dollar billing mark, tying its 2016 record.

Among all these companies, the brand founded by Plank, responsible for dressing Michael Phelps, is the youngest, since the rest (Nike, Adidas, Asics and Puma) have their origins in the 1950s and 1960s.

Strongest brand in running

Footwear retailers have Nike as their top-of-mind.

According to Markets Insider, close to 80% of footwear retailers surveyed said the “brand first indicated as strongest in running” was Nike, up from 75% in the previous survey. Meanwhile, Adidas’ primary brands, the Ultraboost and NMD, had declined in mentions to 13% from 15%, according to Jefferies.

Nike was also the clear leader in the basketball sneaker category due to the popularity of its Lebron James, Kyrie Irving, and Paul George brands. Adidas was barely mentioned in this category, falling to 1% from 3%.


About the Author:

Andrea Peniche Tesche
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