Customers see Amazon as the most trustworthy out of the five biggest U.S. tech companies.
The trust bubble has burst, and it looks like the Internet’s next frontier could be confidence.
Last year was a tumultuous time for social networks and it seems like people are losing trust in technology. Whether it be news or reviews, surveys show that people increasingly feel that information across the web is not reliable.
According to Business Insider Intelligence Unit, of the five biggest US tech companies, Amazon (36%) is the most reliable for costumers thanks to its consistently high customer service, reliability, wide assortment of goods, and speedy delivery.
In a measure of “joy,” which includes loyalty, satisfaction and trust, the Jeff Bezos company beats out companies like Microsoft (21%), Google (20%), Apple (16%), and Facebook (6%), which has rapidly become the social network with the most negative image, as people believe the service could have an increasingly negative impact over the next 10 years.
For Stephen Hahn-Griffiths, chief research officer of the Reputation Institute, a reputation measurement and management services firm, there is a clear crisis of trust in the tech industry. “Over the past year-and-a-half, we’ve reached a strategic inflection point… People are questioning, ‘Can I really trust corporations?’ And for two-thirds, the jury is out.”
As the boundaries of the digital world expand and more people become familiar with internet technologies, navigation, and systems, their distrust of digital platforms will likely only grow, which will force corporations to work on an efficient strategy that can replace the image tech companies have begun to lose.
With U.S. residents already spending 10 hours a day in front of a screen of some kind and 1 in every 5 Americans saying they are online “almost constantly”, it seems clear where technology is taking its next big turn: on the matter of trust, and it could be the most defining one yet.