How to help customers get a job done

How to help customers get a job done

Any service company that doesn’t plan a digital component should certainly start soon.

By Mark W. Johnson

Every successful company owes its success to its business model.

I explained this in an article that was published in Harvard Business Review in 2008, before any of those companies began, and, now, ten years later, that still holds true, as more and more of the business discourse is focused on digital transformation.

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