Business leaders: bullish on the value of cognitive technologies

Business leaders: bullish on the value of cognitive technologies

Business leaders that have embraced cognitive technologies and AI weigh in on what´s working and what will come next.

With all the talk about cognitive and artificial intelligence (AI) technologies taking place in business circles today, it’s worth investigating if these new and exciting capabilities are having any measurable impact on business practices.

“Cognitive technologies” include robotic process automation (RPA), computer vision, machine learning, natural language processing, and speech recognition, along with combinations of all these capabilities for higher-level applications.

To find out, we asked some of the most aggressive adopters of cognitive technologies how they have fared to date, focusing on 250 “cognitive-aware” leaders within cognitive-active companies.

Why this group in particular? Not only can early-phase signals from such adopters provide a view from the front lines, but many executives are simply not yet sufficiently knowledgeable about cognitive technologies. So, what do these so-called aggressive adopters have to say about their experiences to date? From the specific goals of business leaders in embracing cognitive technologies to exactly which technologies they are using and the impact they are having on their work-force, this report shares the views of pioneering executives with the broader business world.

Transformational or incremental change?

Survey respondents were split on the level of transformation that cognitive technologies will drive within their specific industries.

A portfolio approach may be best for many companies—exploiting early opportunities to build capabilities and develop institutional support, while at the same time focusing on more transformational innovation in support of individual products, processes, or business models.

Job losses? More like job shift

We also asked respondents about the impact of cognitive technologies on their workforce.

The picture is, for the most part, highly positive. A significant majority of respondents say they’ve either added jobs through embracing cognitive technologies or have experienced very few or no job losses arising from their cognitive projects— and they expect this pattern to hold over the next three years.

The more you invest, the better the outcomes

Although all the respondents profiled were experienced with cognitive technologies, some were more experienced than others.

The segment of respondents that had been more aggressive in implementing projects, invested more resources, and employed more sophisticated technologies, were the most positive regarding their outcomes.


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