A rapid climb up the value chain

A rapid climb up the value chain

In little more than a decade, China has turned into the largest e-commerce market in the world, moving its economy swiftly beyond its lower-margin roots.

By Jeongmin Seong, Jonathan Woetzel, and Kevin Wei Wang

The Chinese are now the world’s most avid online purchasers of goods and services, which they are likely to pay for through a mobile device.

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