Disney debuts as America’s most intimate brand in the 2019 Brand Intimacy Study.
Brands matter. Emotions too.
This is why during 2018, MBLM with Praxis Research Partners conducted an online quantitative survey among 6,200 consumers in the U.S., Mexico, and the United Arab Emirates to understand the extent to which consumers have relationships with brands and the strength of those relationships from fairly detached to highly intimate.
Since the 2018 index, a growing dominance of media & entertainment was palpable, and it continued all the way through to 2019, where for the first time in an analysis related to Brand Intimacy, Apple came in second, following Disney, the Bob Iger company.