Seth Godin’s Purple Cow

Seth Godin’s Purple Cow

Seth Godin´s lecture on how to transform your business by being remarkable is worth a read.

Nothing guarantees more success than standing out, at least that´s what you´ll read from Seth Godin in “Purple Cow”.

Essential reading about remarkable products and services. Image credit:

Finding a way to become the purple cow in a field of monochrome Holsteins is all it takes, and although it may sound easy, there´s a lot to it.

In a lecture where Godin says that you are either remarkable or invisible, readers can expect to find a wake up call and plan-to-action in finding the best way to make your job work.

Published on 2003 and already read by millions all over the world, the book grasps the impact Internet would have on future business as well as what the evolution of marketing would be.

The successful blogger, entrepreneur and marketer achieves in “Purple Cow” a book helpful enough to make you take action but useful enough to see a new insight for your company.

Living in a post-advertising world has changed many things in the business world, but there is still a guide-line for success, and it is found by Seth Godin in his “Purple Cow”.

Key findings in Purple Cow:

For Niklas Goeke from 4-minute-summary, there are 3 key findings from Godin’s book.

  1. We live in the third era of advertising, where marketing is mainly done through word-of-mouth.
  2. Not taking risks is riskier than taking risks.
  3. If you want your product to succeed, focus on early adopters as your first customers.

Buy the book here.


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