If you’ve ever made a drunken online purchase, you’re not alone, not by a long-shot.
It’s ok, you can admit it, you’re not alone.
79% of American alcohol consumers said they have made at least one drunk purchase, and all-together it collects tons of money.
The Hustle recently ran a survey of more than 2,000 alcohol-consuming American adults, and found that drunk shopping is an estimated $45 billion per year industry, as the average drunk shopping expenditure per year worked out at $444, making clothing and shoes the most common drunk purchase, and Amazon the drunk shopping platform of choice, followed by ebay, Etsy, Target and Wal-Mart.
The information presented The Hustle is based on a survey of 2,174 alcohol-consuming readers between March 11-18, 2019. The average respondent is 36 years old, has an income of $92k (more than double the national average), and skews a bit more male (53%) than female (47%).
Breaking it down
According to the methodology, the survey revealed that women (80%) are slightly more likely than men (78%) to drunk shop. This makes sense as women generally shop more than men — especially online.
Drunk shoppers also tend to be younger, while millennials outrank baby boomers by 13%, which might be attributed to the rise of e-commerce.
When it comes to professions, writers, editors, and artists are actually far less likely to drunk shop while transportation and oil & energy sectors (known for long, often solitary work hours) boast near-universal drunk shopping habits.
As for the drinks, beer, wine, and liquor seem to bear equal responsibility for terrible decision-making.
Who and how much?
Trends in drunk spending even vary geographically.
Kentuckians top the charts with a $742 annual spend, the highest average. In fact, the entire South — a region known for its fine bourbon — is strongly drunk spending.