Kids these days

Kids these days

A new index shows how U.S. teenagers use technology and communicate with their peers.

“Kids these days, all they do is text”… Although this quote is not completely true, U.S. teens are reshaping the forms of communication.

Back in 2012, Common Sense Media, a non-profit specializing in kids’ technology and media use, conducted a survey asking U.S. teens about their favorite way to communicate with friends. Results showed teens preferred communication “in person”, but six years later, communication seems to have lost its “face”.

The new report from Common Sense Media shows texting is now the favorite form of communication among teenagers in the United States with 35% of preference (33% in 2012), while in-person communication reached a 32% penetration (49% in 2012).

Social media came third in preferred form of communication with a 16% reach (7% in 2012).

Social media use and preference

Snapchat is like the high school kids with lots of problems, but with tons of popularity.

Although its stock recovered after hitting an all-time low in mid-May of 2018, a much-vaunted redesign of the social media app has failed to boost stagnant user growth and investors are worried.

According to the latest edition of PiperJaffray’s bi-annual “Taking Stock With Teens” survey, 46% of the 8,600 teenagers polled named Snapchat their favorite social media platform, while 32% of the respondents picked Instagram as their platform of choice.

Back in 2013, Facebook was the preferred social network of U.S. teens, in 2014, Instagram took over for a while, but it was replaced by Snapchat in 2016, who has dominated the scene up to the fall of 2018, despite Instagram surpassed Snapchat for the first time in terms of usage, with 85% of U.S. teenagers using it at least once a month compared to 84% for Snapchat.

Common Sense Media also confirmed social media usage among teenagers has drastically increased between 2012 and 2018.

A survey conducted in the U.S. earlier this year showed that 70% of teenagers (13-17) check social media several times a day, up from just 34% in 2012.

2018-11-26T21:47:11+00:00

About the Author:

Pablo Hernandez
Community Manager and Senior Reporter for CEO Magazine. Write to Pablo at pablo.hernandez@ceo-latam.com
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