Where is Internet traffic?

Where is Internet traffic?

The latest Global Internet Phenomena report shows the distribution of worldwide downstream traffic.

Internet trends are ever-changing, and everyday more people become a part of them, but where is the real traffic source?

According to the 2018 Global Internet Phenomena report from Sandvine, Netflix, YouTube, Facebook, and BitTorrent are the applications that dominated the world scene.

Underlining the popularity of streaming services, Netflix accounts for the most megabytes with 15%. Youtube follows with 11.4%. Amazon Prime Video is clearly behind, but with notable shares, as it is responsible for 3.7% of the worldwide downstream traffic.

According to the report, if there is one common theme to this Global Internet Phenomena, it is that the traffic on the internet is more encrypted than ever.

A conservative estimate of the data shows that over 50% of the traffic on the internet is encrypted. For consumers, this is great – their traffic has better privacy than ever before, however, this does not protect them from hacks or data breaches, but at least it ensures that their traffic cannot be “read” by anyone that gets access to network traffic, especially with the increasing use of public WiFi connectivity.

The plan for the Global Internet Phenomena Report is to regain a regular cadence with two main reports each year, and several spotlight reports when the data speaks to us.

  • Video is still dominant with almost 58% of overall downstream traffic, despite operators more aggressively managing video traffic.

  • Gaming is becoming a significant contributor to traffic. More games are delivering a good mobile experience and are designed with ubiquitous connectivity, capturing more mind share with consumers.

  • Live events are beginning to have a noticeable effect on networks. The World Cup and Super Bowl generate spikes in networks worldwide, exceeding YouTube and other video applications.

  • Netflix has consistently been at the top of the rankings in the Americas, and that continues with 19.10% of total downstream traffic being Netflix.

  • YouTube is still the dominant video streaming application consumed on mobile. Netflix takes the lead due to sheer volume in fixed networks as well as higher resolution videos being the norm.

  • Spotify as the leading audio streaming resource is not a surprise with its worldwide popularity, as it not only ranks #1 worldwide, but is in the top 2 in each region.

  • The top 9 applications worldwide are either web or video, clearly indicating where consumers spend their data allowances on networks, if not necessarily their time.


About the Author:

Héctor Hernández
Senior executive and business consultant currently serving as National Director of retail sales for On The Rocks Premium Cocktails.
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