‘An idea is worth nothing if it is not executed’

‘An idea is worth nothing if it is not executed’

 Being an entrepreneur is executing ideas and assuming the risk of losing, according to Martin Frascaroli, CEO of Aivo.

Being an entrepreneur is taking action, accepting failure and do whatever it takes to give life to your business idea.

According to Martin Frascaroli, founder and CEO of Aivo, an enterprise that has come to revolutionize the way customers communicate with their preferred services, ambition, faith in oneself, losing the fear of failure and brutally-honest communication are what it takes to succeed as an entrepreneur.

Aivo, a service capable of combining technology and marketing, as well as responding to over 150 million questions, is demonstrating ambition and innovation in the digital market platforms by following the same values of Martin, its founder, proving it´s efficiency by saving up to 68% in costs of care for companies around the world, especially in Latin America.

To be an entrepreneur is to accept your idea, criticism and a a fuzzy schedule

In an interview, the CEO of this virtual assistant talked about his way of working, the ideas that have inspired him and what he suggests young entrepreneurs to practice.

Chief Executive Officer: Where and how did the inspiration for Aivo come about?

MF: The idea is worth nothing if it is not put into action, everyone has ideas, everyone gets up every day with ideas, however, we, the entrepreneurs, are systematic and nonconformists, because our deal is not with the idea, but how can we make it happen now. What really stands out about Aivo is the way we were obsessed with executing it against everything and despite anything. Aivo came alive with the gathering of thousands of skills and a plan for the other thousand ways it could fail. We challenged ourselves to prove the idea, and here we are.

Chief Executive Officer: What is the most valuable thing you can tell young entrepreneurs with ideas?

MF: One should not lose the way, the road is always changing, but never loose sight or miss the very first goal you set for yourself. I would say that you can never avoid or abandon what really caught your attention in the first place, something I call the north, it will keep you focused on where you want to be and what you really enjoy about it.

Chief Executive Officer: How have you dealt with criticism after all these years?

MF: I come from a town of 10 thousand agricultural inhabitants that made ends-meat with all the effort in the world; my parents taught me that if I wanted money or an education degree, I had to get off my butt and start working; In that process I learned that to undertake you must be willing to go all-in, let yourself be conquered by the idea, you must be willing and aware you might lose everything, if you do not accept that, you can not undertake. Being an entrepreneur is a new job completely, so a new schedule is ahead, and many people are looking to do the same, possibly the exact same thing, so resilience is vital. Many find it difficult to get out of their comfort zone, but to be an entrepreneur is to accept having a fuzzy schedule as well as criticism, more when you are finding success, the farther you are going the more everyone will have something to criticize.

Chief Executive Officer: What are the challenges that drive you the most?

MF: The technological entrepreneur has a serious problem, and that is that technology can one day completely change as we know it. Another obstacle is really accepting and identifying what you can and cannot do … One day I went to a conference in Spain and a month later I opened a branch there because I saw an opportunity for expansion after my visit, the great thing is it worked, but I was open to both possibilities, however, that did not limit my efforts. With the branch of artificial intelligence, we can do thousands of things, but the most difficult of the process is saying “no”.

Chief Executive Officer: What myths and what realities exist about being an entrepreneur?

MF: Well, at first that you’re going to run into a lot of obstacles and failure, that’s inevitable, and a lot of the first things you do are going to be bad. 80% for an entrepreneur is failure, but for me, that 80% is optimism, because optimism doesn’t mean accepting failure but acting towards it. A media research showed us that 82% of the things we do are a failure, but real entrepreneurs go on and on.

Chief Executive Officer: What is the best way you’ve found to work with your team?

MF: I like to work fast; If we’re going to get something, let’s get it done quick, and our mindset is working for that goal all the time. To start you need a strong stomach and to learn how to lose, because when you know that what you can lose is expensive, you work harder, you build something big and super successful. At Aivo, we are very interested on being a success story for teachers and young start-ups, we are looking for how to enhance everything, we never lose speed and we are always on the same north.


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