Apple grows iPhone share in the US despite overseas challenge and Android dominance.
While iPhone sales have been lackluster in some overseas markets, Apple’s smartphone continues to gain users in the US. According to our latest forecast, the iPhone’s user base ticked up 5.0% in 2018 and will grow another 3.2% this year.
In 2019, 105.2 million people in the U.S. will use an iPhone, giving Apple a 45.2% share of the country’s smartphone market. That share will grow 0.1% each year through 2021.
“The variety of iPhones available at different price points has contributed to its continued success in the U.S.,” said eMarketer forecasting director Shelleen Shum. “The Apple ecosystem, along with the brand’s reputation for creativity and privacy, is still remarkably effective in maintaining user loyalty and attracting new users.”
Android dominance continues
Android will continue to dominate the U.S. smartphone market, having overtaken Apple in 2011.
This year, Android usage will grow 3.3% to 124.4 million people. Its share of U.S. smartphone users will increase to 53.4% in 2019, and reach 53.8% by 2021.
“The good news for major players is that less-expensive smartphones from Chinese manufacturers, like Xiaomi and Huawei, do not pose an immediate threat in the U.S. due to the lack of availability from local carriers,” Shum said.
Total smartphone usage in the U.S. will grow 3.0% this year to reach 232.8 million people. In 2019, smartphone usage will surpass 70% of the U.S. population.
Zenith and other indexes studied the worldwide expansion smartphones devices had during 2018, click here to see the results.