What companies can learn from the Olympics

What companies can learn from the Olympics

The Olympics could teach us a thing or two about the world of business.

Although the games, the thrive for victory, or the passion have not changed, the Olympics are not what they used to be.

The Canadian Olympic Committee has amplified their investment in analytics and data.

Today we see competitors push themselves to the limit while data and technology transform the way athletes train and prepare to reach the summit of sporting success.

As the 2018 Winter Olympics in PyeongchangSouth Korea took place, it was inevitable to become curious about the lessons data and technological innovation could teach the world of business and management in one of the biggest sport events in the world.

Anant Gupta, former President and Chief Executive Officer for HCL Technologies, recalls 4 key points he learned from the 2016 Rio Olympics regarding business and sports in his collaboration with the World Economic Forum (WEF) blog. These were:

  1. Embrace the power of data
  2. Build the right ecosystem
  3. Prepare and know how to pivot
  4. Cultivate empathy

Data, technology and key point involvement among Olympic athletes

On his first observation, the CEO explains that as Data is involved in every aspect of performance through sensors, wearables, heart rate monitors and more, informed decisions are taken easily while players performance peeks.

For example, Gupta continues, rowing teams have analyzed patterns to determine training strategies. In boxing, the British team is said to have used data analytics to understand their own performance as well as opponents’ tactics and weaknesses.

The author also spoke about the importance of ambience and a coach, who regularly set the tone for the competitors comfort.

He explains that at the 2016 Rio Olympic Games, the Canadian side invested in bringing alongside their athletes a team of psychologists, nutritionists, which team up with technology to understand the routines and habits the athletes adopt, from sleep to water intake to nutrition and training.

This also allows teams to monitor the well-being and overall satisfaction of their team as they aim for near-perfect performances.

Pivot and empathy, vital for winning

Yusra Mardini, refugee, Olympic athlete and UNHCR Goodwill Ambassador.

When speaking on the possibility of pivot, Anant Gupta says the ability of fast reaction and adaptation play a fundamental part in the success of champions, as beyond technology, adapting to immediate change with the correct reaction is a lesson that is invaluable for all business leaders.

Finally, when explaining empathy, Gupta mentioned the Rio 2016 competition showed one of the best demonstrations of empathy as a team of refugees joined the sports men and women as they showed themselves for the first time to the audience.

Also, the case of Yusra Mardini, the Syrian swimmer fleeing civil war, who swam with her sister for nearly 4 hours in the Aegean Sea to help guide a stricken dinghy from the Turkish coast to the Greek island of Lesbos.

This, Gupta agrees, showcased an important lesson to business leaders who obsess about performance single-mindedly.

Click here to read on the technological innovations that were featured on the Pyeongchang 2018 games vía The Guardian.

2018-12-14T18:42:58+00:00

About the Author:

Pablo Hernandez
Community Manager and Senior Reporter for CEO Magazine. Write to Pablo at pablo.hernandez@ceo-latam.com
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