Children have emerged as one of the most lucrative demographics for Youtube — but there’s a catch, the social network is not for kids.
Youtube is having kid issues, and it’s not because kids are destroying or replacing the social network as we all know it, they’ve actually become its best audience, it’s just Youtube is not for kids—not even in its specifically designed platform for kids, however, they’ve quickly become one of the the apps’ best audience.
This in an app with over 300 hours of videos uploaded every minute, with 1.9 billion monthly visitors every month; that’s half the internet watching a billion hours of video. Youtube has local versions in 91 different countries, reaching 95% of the internet worldwide, finding in the United States, India, Japan, Russia and China its largest audience percentage. It currently ranks the 2nd most-visited website in existence after Facebook. When it comes to reach, Digiday reported that Youtube engaged with 81.2% of Internet users in the U.S. Younger visitors tend to spend more time on the site. In March of 2019, YouTube drew 31.8 million users aged 18 to 24 (98.3% of U.S. Internet users in that age bracket) who spent an average of 10 hours, 15 minutes on the site.