Amazon and Walmart lead the US grocery sales online—how are they doing it?
An eMarketer article by Lucy Koch
US grocery ecommerce is the fastest-growing product category online, and we estimate that US food and beverage ecommerce sales will grow roughly 23% in 2019 to $22.63 billion. Buy online, pick up in-store (BOPUS) is one of the key drivers of this growth.
According to data from CommonSense Robotics, the number of retailer locations offering BOPUS nearly doubled last year among US grocery retailers like Walmart, Kroger and Target, which brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 by December.
The expansion of BOPUS also likely helped Walmart and Kroger secure their spots as the No. 2 and No. 3 digital retailers for US online grocery sales in 2018. But Amazon still takes the cake, according to a June 2019 report from Edge by Ascential.