The linear model of plastic use and dispose hasn’t been challenged for over two decades.

Original story published by Credit Suisse

It sounded like a great idea: packaging that is flexible and can take any shape and form, it’s light yet durable, easy to transport, cheap, and allows us to store fresh food for longer. Therefore plastic packaging was adopted quickly and across all industries, which has resulted in massive amounts of waste.

None of the commonly used plastic boxes, bottles, tubes, wrappings etc. are biodegradable and there are no systemic models for recycling plastics on a large scale. Therefore, plastic waste accumulates in landfills and does not decompose. Near-permanent contamination of the natural environment is an unavoidable consequence.

The rise and rise of plastic

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