Nielsen’s latest Total Audience Report shows that radio still maintains its high mass reach.
Digital media has made us forget the true power traditional media still has.
According to the most recent Total Audience Report by Nielsen, radio really beats TV in terms of its weekly reach.
The findings proved that 227 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 92% of the adult population.
92% of adults listen to radio during the average week, more than any platform, while 19% of U.S. adults listen to podcasts each week.
These are other key findings from the Nielsen report, which states the evolution of video use, social media, devices and total time spent on devices.