The “three screens” era

The “three screens” era

Screen devices rule the US households with over 80% of penetration, according to a recent study from the Consumer Technology Association (CTA).

Screen devices rule the U.S. households, and T.V. is the tech product king.

A recent study from the Consumer Technology Association (CTA) recently announced that TVs are in 96% of all U.S. homes, despite traditional viewing is declining.

Smartphones are the next must-have tech device at home for the U.S. population, as it accounts of an 87% of penetration among U.S. households after an unstoppable charge in recent years.

50.8% of U.S. households now only use cell-phones, abandoning landlines to adopt smartphones as their choice of communication. CTA also notes the possibility of smartphone ownership matching TV ownership in the next 5 years. 4K Ultra High Definition televisions experienced the largest growth in household ownership rate, rising 15 percentage points year-over-year to reach 31% households ownership, and one in five (19%) households owns a TV with a screen size of 60 inches or bigger. Ownership of digital media streaming devices rose nine percentage points since last year to 45% of households.

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About the Author:

Pablo Hernandez
Community Manager and Senior Reporter for CEO Magazine. Write to Pablo at
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