Over the past decade, social media has advanced from a way to keep in touch with loved ones to a definitive strategy for looking for anything instructive. Regardless of whether it’s for business, news, marketing, or simply fun, individuals overall are using social media for very different and significant purposes. Yet despite the fact that social media is used more widely today than ever before, different parts of the world display different habits in their use of the technology.

If you’re a businessperson, monitoring statistics that illustrate such use is a great way to aid your digital marketing strategy.


Which Countries Use Social Media the Most?


As of 2020, the Philippines has the most noteworthy social networking media use rate on the planet, as indicated by the 2018 Global Digital Report. Social media users in the Philippines typically spend three hours and 57 minutes per day connected to social media. That is almost 33% of the time they spend on the internet in total, positioning the Philippines second only to Thailand for worldwide internet use. Roughly 67 million people in the Philippines use Facebook while another 10 million surf Instagram. More than 10% regularly use YouTube too.


Overall, Asia burns through social media more than any other region. These are the estimated blocks of time spent on social channels for numerous several Asian nations according to the 2020 Global Digital Report:


Indonesia – three hours and 23 minutes, positioned third in regards to average use of social media networks around the world


Thailand – three hours and 10 minutes, positioned fourth


Malaysia – three hours per day, positioned eighth


The United Arab Emirates – two hours and 56 minutes, positioned 10th


Social development keeps on quickening across the Middle East as well, with Saudi Arabia, specifically, showing notable growth. Between January 2019 and 2020, the Middle Eastern nation saw social media use develop by 32%, one percent more than in India. Indonesia (23%) and Vietnam (20%) position third and 6th, individually, showing exactly how basic social media has become.


What can be said about the USA and Canada?


You would imagine that North America would rank high with regards to social networking use since it is the origin of most of its networks. Nevertheless, the United States positions 24th on the planet in social media use at just over two hours per day while Canada places 30th at one hour and 48 minutes per day. And according to the Global Digital Report, neither one of the countries has numerous new users to brag. Between January 2020 and January 2021, there were 9% more online media users in Canada contrasted with only 7% in the United States of America.


As per the Canadian Internet Registration Authority (CIRA), Facebook is more popular in Canada than it is in the United States. CIRA reports that around 77% of Canadians are on Facebook. After Facebook, Canadians favor Instagram and LinkedIn (35% each), trailed by Twitter (26%), and afterward Snapchat (19%). Social networking constitutes 67% of overall internet use in the country.