Gen Z vs Millennial brand perception

Gen Z vs Millennial brand perception

A new study from Atlantic finds that Gen Z and Millennials perceive brands in dramatically different ways.

Gen Z, America’s first generation of true ‘digital-natives’, and Millennials are perceiving brands and media outlets in dramatically different ways.

According to A List Daily and a new study into Gen Z from Atlantic Re:think, the Atlantic’s creative marketing group, 60 brands adored by Millennials only two received a solid “like” from Gen Z: YouTube and Apple.

Despite the creative marketing group studied young adults within the 18-24 age range, many interesting findings popped out.

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About the Author:

Abigail Mitchell
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