The numerous benefits of video could soon transform it into the marketing tool of the future.
Bruce Woolley and The Camera Club released the song/video “Video killed the radio star”, referring to the death of radio as video became a stronger tendency. Little did they know the song remains the same, but with a different name.
“Smartphones are already the favorite screen among the ‘three screens’ for viewing various types of productions,” said Chris Pearson, President of 5G Americas in the study conducted by this association. Although the screen is small, the consumption of mobile video is becoming an important part of the changing television landscape. Projecting through cell phone has shown accelerated growth rates in LTE networks and is expected to grow to more than 6 exabytes of data by 2020, meaning a 46% growth year-over-year. As technology adoptions grow, video in the palm of your hand will represent 79% of all mobile traffic for that year.