Media time in Canada

Media time in Canada

eMarketer studied the average time spent with digital and traditional media among Canadians.

eMarketer article by 

Average time spent with digital media surpasses that of traditional media and digital ad spending has finally caught up with the changing way in which Canadians are consuming media.

We estimate that consumers in Canada will spend 9 hours, 50 minutes (9:50) per day on media this year, with 4:55 of that time spent on digital and 4:54 spent on traditional.

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