Romance, cheating and for fun. A recent YouGov poll shows the reasons why Americans use dating apps.
Since apps, going on a date with a stranger you met online is no longer a strange concept.
Millennials lead the charge on transforming the dating industry and making online dating universally accepted. A January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online.
According to the Pew Research Center, between 2013 and 2015, online dating usage has tripled among those between the ages of 18 and 24 and doubled across senior adults in the U.S. According to Nielsen data, 1 in 10 American adults (55 and 64-years-old) spends more than an hour a day on a dating app.