Richard Branson proved CEOs have another side than what meets the eye.

On Wednesday, Virgin CEO Richard Branson faced-off with UFC fighter Conor McGregor at the Pendulum Summit in Dublin’s Convention Centre.

The fighter was on stage to receive a life-long achievement award due to his championship runs in cage fighting firms Cage Warriors and UFC, then, the charismatic CEO appeared on stage to deliver such award to McGregor, the encounter got so heated up that both men finished “squaring off” for the delight of the people present.

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