As online grocery shopping rises in the U.S., grocers need to reassess their strategies.
According to data from IRI, online grocery is growing steadily, and it’s likely being driven by consumers’ increasing confidence in buying grocery products without seeing them first.
In fact, the grocery e-commerce market rose 35% year-over-year (YoY) to reach $24 billion in 2018, according to a report from Commonsense Robotics sent to Business Insider Intelligence. If this pace is maintained for the next several years, online grocery’s share of overall grocery spend will more than triple from its current 3% to 11.6% in 2023, and will be just shy of 20% by 2025.
According to Business Insider Intelligence, this speedy growth in e-commerce grocery emphasizes the importance of addressing some critical flaws in grocers’ current approaches to online grocery.