Netflix will take new actions to reduce bit rates of streams in Europe.
Netflix CEO Reed Hastings met with the European Union Commissioner Thierry Breton to discuss taking new actions to reduce bit rates of streams in Europe following the outbreak of the coronavirus and the millions of citizens that are held up in quarantine.
According to The Verge, the reduction comes on top of other methods Netflix has implemented since 2011 to keep streaming steady in low bandwidth areas. Netflix already uses an adaptive streaming tool that automatically adjusts the quality of streaming video based on accessible bandwidth, the company confirmed to The Verge. Netflix began the pilot of its “open connect” program when the company started streaming video between 2010 and 2011. For this measure, the company will determine what quality of stream is best for the viewer in an effort to ensure buffering doesn’t occur.
Teleworking & streaming help a lot but infrastructures might be in strain.
To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.
— Thierry Breton (@ThierryBreton) March 18, 2020